Overview
A self-care web and mobile experience for Smile subscribers in Nigeria — enabling customers to manage plans, recharges, usage and support requests without agent intervention.
Self-care development for Smile users in Nigeria.

A self-care web and mobile experience for Smile subscribers in Nigeria — enabling customers to manage plans, recharges, usage and support requests without agent intervention.
Phased delivery from discovery through scale — each milestone tied to a measurable outcome.
Studied Smile subscriber journeys for recharges, plans and support.
Key outcome: Self-care experience map for web and mobile.
Integrated billing, payment gateways and plan catalog into a unified API layer.
Key outcome: Real-time balance, usage and plan changes.
Released native mobile app and responsive portal in Nigeria.
Key outcome: Subscribers self-served recharges and plan changes end-to-end.
Rolled out in-app notifications, A/B tested upsell journeys.
Key outcome: Reduced call-centre load and improved engagement.
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